Wednesday, November 7, 2012

Next Generation Studio

     What Fitness studios are doing to meet the cutting edge and survive the enconomy in this day of talented multi-tasking. Fitness studios that once specialized in one form of movement are multi-tasking as a business to weather the storm and beat wander lust.I call them hybrids. How is a private studio or one person show to keep up? An old saying I once heard comes to mind. Go Big or Go Home.Well, that is my challenge. But today we will talk about all that the next generation studios are offering.

multi tasking      Some of these studios are offering everything from Pilate's to aerial conditioning. They offer 4-8 person equipment classes. Trx,  20+ people Barre classes and more. I would like to try every class and tell you what they are like.It is my intent to do so.These classes seem to be affordable for the average income. But this also is the very same thing that could be hurting my own one-woman show.Not enough options, teachers, and types of exercise for clients. It is a conflict for me. I get excited reading about all the types of classes. I want to do them all!I also know that what I offer is very effective if you trust the method and try not to compare the feeling of it to traditional exercise.  But what I offer is quickly becoming out dated. Yikes! I think It might be time to go big or go home. 

      The other growing trend for studios to keep afloat is memberships and automatic withdrawals. Policies and procedures that were once for big corporate gyms have become a regular necessity to stay in the game. I, not a fan of such systems have found that as a business is growing, to be a necessary evil! You have studios that are membership only and ones that have two separate price points for members and non members.Massage clinics and tanning salons have also jumped on the band wagon to keep doors open and give options for different budgets and life styles.


      It is exciting as a consumer, scary as a small business owner.There are so many options you could quite literally spend the next year trying one new type of exercise a month! Probably longer.
    
     We have Yamuna body rolling, loved it!Kettlbells , Russian ketlbels which the kind I tried was the Russian style. The instructor was wonderful! Many styles of yoga , Aerial yoga, cross fit. Barre classes that are gaining in popularity just as fast as the kinds of barre classes that are being created.I have tried three different types my self and there are still more just in the northwest alone. Different techniques of Pilate's, plyometrics are making a come back via YouTube and Body Rock TV.Kangoo cardio classes, Zumba, Poll dancing and the Circus arts also known as Aerial conditioning.Trapeze work, silk work and lets not forget Parkour also known as free running.. Hey I used to Parkour when I was younger and did not even know it!The rush I feel just watching all these amazing styles of movement, brings to mind a saying a wise person once said to me , (Life itself is a bit bipolar and adhd it is up to you to stay the course.)

      Wow this was a long one.. I will make a list of all the forms of movement ,what, where I have tried and the ones yet to try. You will find it in the articles section under forms of movement. Thank you for reading!

    

    

                             

1 comment: